Android One: Google’s Emerging Market Strategy

In 2014, the average selling price of a smartphone in India was $135. In Indonesia, it was $110. In sub-Saharan Africa, it was under $80. These markets — home to billions of potential first-time smartphone buyers — were dominated by cheap, terrible Android phones running Gingerbread or Jelly Bean with no updates, no security patches, and heavily modified software that barely worked.

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Project Svelte: How Android Ran on 512 MB RAM

In 2013, Android had a problem. The OS that launched on the G1 with 192 MB RAM had ballooned to require 1 GB minimum. The Galaxy S4 and HTC One had 2 GB, but the next billion smartphone buyers — in India, Indonesia, Brazil, Africa — couldn’t afford $600 flagships. They’d be buying $50–100 phones with 512 MB RAM, and Android 4.3 Jelly Bean couldn’t run on those devices.

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