Global Tablet Market 2025: Apple Dominates, Android Brands C

Global Tablet Market 2025: Apple Dominates, Android Brands Chase

The global tablet market quietly stabilized in 2025, and Omdia’s latest numbers make one thing clear: Apple still owns this space, while Android vendors are fighting for whatever’s left.

Apple’s Tablet Lead Gets Even Bigger

Omdia’s Q4 2025 report puts Apple firmly at the top of the global tablet rankings.

Apple shipped around 19.6 million iPads in the last quarter of 2025, up 16.5% year-on-year. That’s not a small bump; it’s a sign that demand for tablets is far from dead, at least in Apple’s ecosystem.

Those shipments translate to a massive 44.9% market share worldwide. Nearly one out of every two tablets shipped in Q4 was an iPad.

According to Omdia, this performance is driven by strong demand for the 11th‑generation iPad and the latest iPad Pro line powered by Apple’s M5 chip. That combination gives Apple a clear split strategy: a more mainstream iPad for general users, and a high-performance Pro line targeting productivity and creative workloads.

Samsung Holds Second, But Slides Back

In Android land, Samsung is still the default alternative if you don’t want an iPad, but Q4 2025 wasn’t exactly a victory lap.

Samsung shipped about 6.4 million Galaxy tablets in Q4 2025. That’s a noticeable 9.2% decline compared to the same period a year earlier. Instead of riding the overall market growth, Samsung lost some ground.

The company ended the quarter with around 14.7% global market share, firmly in second place but far behind Apple’s 44.9%. The gap between first and second is enormous, and the distance isn’t shrinking.

For Android users, this matters. Samsung’s Galaxy Tab line is still the main high-end Android option, especially for people who pair a tablet with a Galaxy phone and Galaxy Buds. But the shipment drop suggests Samsung is either facing stronger competition on price, weaker demand for premium Android tablets, or both.

Lenovo Emerges as the Fastest Riser

The most eye-catching growth in Omdia’s ranking comes from Lenovo.

Lenovo took third place globally with 3.9 million tablets shipped in Q4 2025. That’s a huge 36.2% year-on-year jump — the strongest growth among the top five.

While Omdia’s numbers don’t break down specific models, Lenovo’s strategy has generally leaned on value-focused Android tablets and productivity-friendly form factors, often competing on price in markets where Samsung and Apple are expensive.

For Android users, Lenovo’s surge is a signal that mid-range and budget tablets are gaining traction. If that growth continues, it could push more brands to take Android tablets seriously beyond just “big phone” media slabs.

Huawei and Xiaomi Round Out the Top Five

Behind Lenovo, two familiar Chinese brands fill out the rest of the global top five: Huawei and Xiaomi.

Huawei sits in fourth place with around 3 million MatePad units shipped in Q4 2025. That’s a 14.8% year-on-year increase and gives Huawei a 6.9% share of the global tablet market for the quarter.

Xiaomi completes the top five with 2.8 million units shipped in Q4, up 10.1% year-on-year. Across the full year of 2025, Xiaomi’s tablet shipments grew about 25% compared to 2024, making it another clear growth story in the Android camp.

The split is interesting: Huawei is leaning on its MatePad line, while Xiaomi is catching up via consistent growth across 2025. Neither is close to Samsung yet, but both are clearly chipping away at the lower and mid-range segments.

Q4 2025: Strongest Quarter in a Rebounding Market

Omdia’s data also gives a useful macro view of the tablet landscape, beyond just brand rankings.

Q4 2025 was the strongest quarter of the year for tablets globally. Total shipments reached about 44 million units worldwide.

That number reflects almost 10% growth compared to the same quarter in the previous year. After years of talk about the tablet market being stagnant or shrinking, this kind of quarterly rebound suggests there’s still real demand — especially when vendors hit the right mix of performance, price, and ecosystem.

Apple captured just under half of those 44 million units. Samsung took a bit under one-sixth. The rest was split among Lenovo, Huawei, Xiaomi, and smaller players.

What This Means for Android Tablet Buyers

Omdia’s Q4 2025 ranking essentially confirms two things: tablets are not dead, and Android tablet competition is alive but fragmented.

Apple’s dominance means any Android tablet has to justify itself either on price, specific features, or tight integration with a brand’s broader ecosystem. Samsung can still do that with its Galaxy lineup and software layer, but its shipment decline shows that position isn’t unshakeable.

Lenovo, Huawei, and Xiaomi are all growing from different angles: value, regional strength, and aggressive year-on-year expansion. For users, that likely translates into more choices in the mid-range and budget tiers, and potentially better specs for less money over time.

The missing piece from Omdia’s numbers is the software and app story, where Android tablets still have to fight perception issues against iPadOS. But in pure hardware shipments and market share, the picture is clear: Apple is in control, and the Android side is a three-to-four-way race beneath it.

If that competition keeps pushing prices down and specs up, Android tablet users are the ones who stand to benefit.

Stay tuned to IntoDroid for more Android updates.

US Users Are Walking Away from TikTok — And Fast

US Users Are Walking Away from TikTok — And Fast

US TikTok users are deleting their accounts in droves, and the app’s latest policy shift is the tipping point.

What’s Actually Happening with TikTok in the US?

In the past few days, a wave of US TikTok users have publicly announced that they’re leaving the platform and deleting their accounts. This isn’t just quiet churn; people are calling it out directly on other social networks, especially Meta’s Threads.

The common thread is disappointment and discomfort with TikTok’s new policies and the direction of the platform. TikTok is no stranger to controversy in the US — it was close to being blocked early last year — but this time the backlash is coming from users themselves, not just lawmakers.

Threads Becomes the Public Uninstall Wall

If TikTok is where people scroll, Threads is where they’re venting about quitting. Several US-based creators and users have posted that they’ve fully deleted their TikTok accounts, not just uninstalled the app.

One Threads user, @bookwormshayhudr, summed up the mood bluntly: they decided to delete their TikTok account because they no longer felt safe. In their words, keeping the app didn’t feel wise or secure anymore, even though they described their time on TikTok as a fun journey up to this point.

Another user, @awesomelybrie, shared a screenshot of TikTok’s updated terms of service and policy notification. Their post framed this update as the clear breaking point and a signal that an era had ended for the platform.

These aren’t vague complaints about “vibes.” They’re direct responses to policy and ownership changes being pushed inside the app.

The Ownership Shift That Sparked the Backlash

A key source of the current anger is an ownership change. According to users citing TikTok’s updated terms, TikTok has moved under a US corporate entity. That’s a big narrative shift for an app that’s been heavily scrutinized for its Chinese ownership.

In one viral Threads post, @awesomelybrie claimed, “TikTok has officially moved ownership to a US corporate entity,” and urged others not to hit Agree on the new terms. Instead, they told people to just close the app, calling it “the end of that era.”

Another user, @barrettpall, took a harsher line, telling followers to delete TikTok immediately and tying the new ownership to political figures aligned with Donald Trump. The message was simple: if those people now control TikTok, it’s not worth staying on the platform.

The sentiment isn’t subtle — users aren’t just annoyed with UI tweaks or algorithm changes. They’re reacting to who’s perceived to be in charge of the app and what that might mean for their data and their feed.

Safety, Trust, and Why People Say They Don’t Feel “Secure”

For many of these US users, the core issue is trust. The phrase “not safe” comes up explicitly. That can mean a few things in practice: data handling, political influence, or a general discomfort with the new corporate structure behind the app.

The user who said they no longer felt it was “wise” or “safe” to keep using TikTok reflects a bigger mood shift: once people lose trust in the platform operator, no feature set or algorithmic recommendation can compensate. The new terms of service update forced users to confront that relationship again.

And unlike slow-burn privacy concerns that often get ignored, this change is happening visibly in real time, via in-app prompts, screenshots, and public posts urging others not to comply.

Sensor Tower Data: Uninstalls Are Spiking

This isn’t just anecdotal noise. Market research firm Sensor Tower reports that daily US user deletions of the TikTok app have surged.

According to their data, average daily uninstalls in the US jumped nearly 150 percent in the five days after the new policy went into effect, compared to the three days before it. That’s a massive short-term swing for an app of TikTok’s scale.

A spike like that doesn’t automatically signal a long-term collapse, but it does confirm that the backlash is real and measurable, not just a few loud posts on Threads.

What This Means for Android Users and the Social App Landscape

From an Android user’s perspective, none of this is about performance, UI latency, or feature parity. It’s about whether you’re comfortable keeping TikTok installed on your phone at all.

If you’re in the US and opening TikTok, you’re likely seeing — or about to see — prompts about updated terms and policies tied to the new corporate structure. The users who are leaving are doing so at that exact moment of friction, choosing to hit delete instead of Agree.

Other platforms are indirectly benefiting. Threads is where many of these uninstall decisions are being documented. Creators who walk away from TikTok will look for reach elsewhere: Instagram Reels, YouTube Shorts, or smaller short-form video platforms.

For now, though, this is less about where they’re going and more about why they’re leaving.

Should You Delete TikTok Too?

No one can answer that for you, but the pattern is clear. A subset of US users no longer trust the app under its new policies and ownership structure and are deleting their accounts entirely, not just taking a break.

If you’re on Android and still using TikTok, the practical decision point is the new terms prompt. The users quoted here see that as a hard line: they refuse to hit Agree and would rather walk away than accept the new conditions.

Others may weigh the same information and decide the reach, entertainment, or community on TikTok is still worth it. The uninstall spike shows more people are questioning that trade-off, even if they don’t all hit delete.

For now, TikTok is facing a visible trust test in one of its most important markets, and a growing chunk of its US user base is voting with the uninstall button.

Stay tuned to IntoDroid for more Android updates.

Why Your Fast New Gaming Phone Feels Slow After a Year

More than half of smartphone users say their phone feels noticeably slower within the first year of use—and if you’ve owned a gaming phone, you’ve probably felt that shift even sooner.

You unbox a new device, fire up a few games, jump between camera, chat, and browser, and everything feels instant. Fast app launches, smooth animations, no stutter when switching tasks.

Then, months later, the same phone starts feeling like it has aged a decade. Apps take longer to open, the keyboard sometimes lags while you’re typing, image processing feels sluggish, and just moving around the UI no longer feels snappy.

So what’s actually going on?

Performance Doesn’t Get Worse — Your Workload Gets Heavier

In most cases, your phone’s hardware doesn’t become slower in a year. The Snapdragon or Dimensity chip inside, the RAM, and the storage controller all run at the same rated clocks.

The problem is everything around that fixed hardware keeps getting heavier.

The operating system receives updates with more features and visual effects. Apps get new functions, better-looking interfaces, extra toggles, and background automation. Your photos, videos, and app data pile up and eat into storage.

So the phone is trying to handle bigger workloads with the same CPU, GPU, and memory. That mismatch is what you feel as “lag”.

OS and App Updates: More Features, More Load

Modern Android skins constantly add new tricks—extra camera modes, smarter suggestions, new notification styles, and more animation polish.

Each OS and app update doesn’t just patch bugs. It often adds:

  • New features that need more processing power
  • Heavier visual effects and transitions
  • Extra background services to support those features

The source explanation is straightforward: every update tends to require more processing and memory than the previous version, while your hardware stays exactly the same.

So the same Snapdragon 8-series or mid-range chip that felt overkill on day one starts to feel average, and then borderline strained, as software keeps gaining weight.

Too Many Apps, Too Many Background Processes

Gaming phones make this even worse because they encourage you to install a ton of apps: multiple social networks, several game launchers, voice chat tools, streaming overlays, and performance-tracking utilities.

Even if you don’t actively open them, many of these apps run processes in the background, such as:

  • Syncing data
  • Refreshing feeds
  • Checking for new messages
  • Fetching content for notifications

The source mentions social media apps, messaging services, and productivity tools as typical culprits. These love to sit in RAM and poke the network whenever they can.

Over time, you end up with dozens of installed apps, many of which you rarely use but which still:

  • Consume memory
  • Wake up the CPU for background tasks
  • Compete for bandwidth and system resources

That means less headroom for the things you actually care about—like a smooth 120 Hz home screen or a stable frame rate in your favorite game.

Storage Bloat: Photos, Videos, and App Data

The other slow-burn problem is storage.

As you keep using your phone, photos, videos, and app data stack up. The article points to this growing data load as another key reason performance drops.

When storage is nearly full, several things can happen:

  • The system has less space for caching
  • App updates and installs take longer
  • File access and indexing become less efficient

For gaming phones, large game assets plus clips of recorded gameplay and screenshots accelerate that storage crunch.

The result is subtle but noticeable: longer loading times, slower media processing, and a UI that doesn’t feel as effortless as when the phone had plenty of free space.

Why This Hurts Gaming Phones in Particular

You might think a phone sold as a “gaming phone” should be immune to this. After all, these devices usually launch with:

  • High-end SoCs
  • Plenty of RAM
  • Fast storage

But the slowdown logic doesn’t spare them.

Even performance-focused devices still:

  • Get heavier OS updates
  • Run multiple background apps (chat, overlays, stream tools)
  • Accumulate large game files and media data

So the gap between launch-day performance and year-later performance is still there. The difference is that, on a gaming phone, your baseline is higher, so the slowdown might show up later—but it does show up.

The cautiously optimistic angle here: because the core reasons are software load and data growth, smarter OS design and better app behavior can meaningfully extend how long a gaming phone feels fast. The hardware is not the real bottleneck in the first couple of years.

So, Is Your Phone “Dying” or Just Overloaded?

The core takeaway from the source is simple: performance slows because the phone is forced to handle more work while its physical capabilities stay the same.

That’s mildly depressing, but also a bit hopeful.

It means your year-old device isn’t necessarily “old” in hardware terms. It’s just being buried under:

  • Feature-heavy OS and app updates
  • Too many installed apps with background activity
  • Growing piles of photos, videos, and cached data

If manufacturers dialed back unnecessary visual effects, optimized background activity, and gave users better tools to manage storage and app behavior, that “new phone fast” window could last longer.

Until then, the performance curve for most Android phones—including gaming models—will keep following the same pattern: fast, then fine, then frustrating.

Have thoughts on this? Share them in the comments.

Samsung Polar ID vs Apple Face ID: Real Upgrade or Just Catc

Samsung Polar ID vs Apple Face ID: Real Upgrade or Just Catch-Up?

Everyone keeps saying face unlock is “good enough,” but Samsung clearly disagrees.

The company is reportedly working on a new biometric system called Polar ID for the Galaxy S27, and on paper it’s a direct swing at Apple’s Face ID – just without the giant notch and bloated hardware.

If this leak is accurate, Samsung isn’t just trying to match Apple’s security game. It’s trying to do it in less space, with fewer parts, and without wrecking the display.

Polar ID: Samsung’s Notch-Free Answer to Face ID

According to the leak, Samsung plans to debut Polar ID on the Galaxy S27, a flagship that isn’t expected until 2027. That means this isn’t some last‑minute experiment; this is long‑term roadmap stuff.

Rather than copying Apple’s infrared dot‑projection setup wholesale, Samsung is apparently teaming up with Metalenz, a US-based optics company, to build something different. The result is Polar ID, positioned as Samsung’s first serious Face ID-class system – not the half-baked 2D face unlock we’ve had on Galaxy phones for years.

The key pitch: comparable security to Face ID, but packed into a punch hole instead of a giant notch or pill.

How Polar ID Works: Your Skin as a “Light Fingerprint”

Apple’s Face ID fires more than 30,000 infrared dots at your face, builds a depth map, and authenticates based on that 3D structure. It’s accurate, but it needs multiple modules: a dot projector, an IR camera, and a flood illuminator – plus space to hold them.

Polar ID goes a different route. Instead of mapping thousands of points, it apparently reads polarized infrared light reflected from human skin. Think of it as treating your face like a “light-based fingerprint”.

The leak claims the pattern of IR light reflected from skin is highly distinctive and extremely hard to spoof. Static images, videos, phone screens, and even silicone masks supposedly can’t replicate the reflection pattern correctly. In theory, that elevates it well above the insecure 2D face unlocks we’ve been stuck with on Android for years.

If that holds up, you’re looking at a system meant not just for unlocking the phone, but for high-trust tasks like digital payment authentication.

Smaller Hardware, Bigger Deal: Punch Hole vs Notch

Here’s where things get interesting for design nerds.

Polar ID is said to rely on only two main components: an infrared projector and a compatible front camera. No dedicated IR camera plus extra illuminator cluster. Because of that, the entire system is reportedly around 50% smaller than Apple’s Face ID module.

That size reduction matters. According to the leak, Polar ID can fit inside a standard front camera punch hole, which has been Samsung’s signature look on its flagships.

If this is true, Samsung could offer Face ID-level security while keeping:

  • No giant notch
  • No Dynamic Island‑style blob
  • No massive pill cutout eating into the status bar

That’s a pretty big middle finger to the idea that serious 3D-style facial authentication automatically requires ugly hardware cutouts.

Speed and Low-Light: Matching Face ID Where It Counts

Raw security is one thing, but if biometric auth is annoying, people turn it off. The leak says Polar ID can unlock a phone in around 180 milliseconds.

That’s essentially on par with Apple’s Face ID. For real-world use, that’s fast enough that the biometric check finishes by the time you swipe up or tap the screen.

The system is also claimed to work in low-light conditions, which is critical for something based on light reflection. If it can reliably handle dark rooms, nighttime streets, and the classic “unlock your phone in bed” scenario, then it’s in the same usability tier as Apple’s solution, not the usual Android face unlock that just throws errors once lights are down.

Again, this is all on paper so far, but if Samsung actually ships those numbers, Polar ID moves from gimmick to legitimate daily driver feature.

Digital Payments and Real Security: No More Half Measures

Android users have been stuck in a weird split world for a while. You either:

  • Use fingerprint sensors (usually reliable, but sometimes janky under-display), or
  • Use basic 2D face unlock that most banking and payment apps refuse to trust.

Polar ID is being positioned as safe enough for digital payment authentication. That’s the real benchmark. If payment providers and OS-level security flags treat this as a high-assurance biometric, it changes how you interact with your phone.

Instead of juggling PINs and extra prompts, you could have:

  • Screen unlock with Polar ID
  • App lock/unlock with Polar ID
  • Payment confirmations with Polar ID

All while keeping fingerprint as a backup.

If Samsung pulls that off, it finally closes the embarrassing gap where Apple has had a true 3D, payment-grade face unlock for years, and most Android OEMs shipped camera-based shortcuts that are basically fancy convenience toggles.

The Catch: This Is Still Just a Leak

Here’s the annoying part: the Galaxy S26 isn’t even out yet, and this leak jumps ahead to the Galaxy S27 and a feature allegedly coming in 2027.

That’s a long time for plans to change. Components get cut, vendors shift, costs spike, or the tech just doesn’t meet expectations in mass production. Companies prototype ambitious ideas all the time that never make it into shipping hardware.

So right now, Polar ID is potential, not a guarantee:

  • We don’t have hard failure rates.
  • We don’t know how it handles glasses, facial hair, or masks.
  • We don’t know how well it works outside a lab.

All we have is a concept: polarized infrared reflection as a unique biometric signature, with a compact module that can fit into a punch hole.

Why Consumers Should Care

If you’re buying premium Android phones, you should be demanding more than bigger screens and another “Pro” camera mode.

Biometrics affect you every single time you pick up your phone, open a banking app, or approve a payment. Right now, Apple is still the default reference point when people talk about secure face authentication. Samsung’s rumored Polar ID is one of the first serious attempts from the Android side to actually challenge that, instead of pretending camera-only face unlock is the same thing.

If it ships as described, Polar ID could mean:

  • iPhone-level facial security on Android
  • No notch tax on display design
  • Faster, cleaner authentication for payments and secure apps

Or it could turn into another cool-sounding project that never leaves the roadmap slide.

For now, this is a rare leak that actually matters for everyday use, not just another megapixel bump or pointless AI marketing term. If you care about privacy, ergonomics, and not having a giant black chunk eating your screen, you should be paying attention.

Check back soon as this story develops.